Iconizing the Super Natural Tuna
A new campaign to relaunch the tuna without water.
Rio Mare is the Italian leader in the canned tuna market. In 2021, they decided to relaunch their greatest innovation: the Super Natural Tuna, a tuna with almost total absence of water in the can. We needed to make this unique selling proposition really stand out.
We created a video campaign with a strong surprise effect, and a key visual that could spread all over the web: an incredible cascade of water.
The idea litterally flooded all the touchpoints: from the digital commercial to the audio, social and display campaign.