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    Rio Mare


    Integrated Campaign



Iconizing the Super Natural Tuna

A new campaign to relaunch the tuna without water.

Rio Mare is the Italian leader in the canned tuna market. In 2021, they decided to relaunch their greatest innovation: the Super Natural Tuna, a tuna with almost total absence of water in the can. We needed to make this unique selling proposition really stand out.

We created a video campaign with a strong surprise effect, and a key visual that could spread all over the web: an incredible cascade of water.

The idea litterally flooded all the touchpoints: from the digital commercial to the audio, social and display campaign.

open case