Birra Messina

La Sicilia si vive

A digital platform to experience the authentic taste of Sicily.

In 2022, Birra Messina set a challenging goal: to strengthen the bond with Sicilian people by turning the storytelling about the brand’s Sicilian roots into real experiences, and then use them to engage people from all over the world, bringing Sicily out of Sicily.

In order to show the soul of Sicily in the most authentic way, we selected fifteen Birra Messina lovers and took them on a tour with a Sicilian cart driver, two famous Palermo ceramist artists and a famous chef from Catania.

The result is an online platform made of six different short films that together create a unique Sicilian story.