TUUUC

Famina? TUUUC!

A memorable campaign with a catchphrase that put TUC on every mouth.

When you say “TUC”, people think about one product: the original octagonal cracker. But TUC is much more than that, that’s why the Brand asked us to help them raise awareness on the whole product range and strengthen their positioning in the snack market. The ambition was to make TUC immediately come to everyone’s mind as soon as they feel a little hunger, in every kind of situation.

We started from a creative idea that builds on the brand name itself, to make it even more famous and memorable: we turned the Italian slang expression used to stress a smart answer, “TAAAC”, into “TUUUC”. “TUUUC” now is the immediate, smart, quick and satisfying answer that pops up whenever you feel a little hungry.

The campaign was launched with a TV commercial and with an impactful OOH spread in the main Italian cities. The digital channels have been strategically designed to push on the different breaks, amplified with an influencer campaign and the opening of the Instagram profile.