Folletto

A new era of vacuuming

Repositioning Folletto as the true leader of its category.

In recent years, the Folletto brand has lost ground in the market due to the arrival of very active competitors who use a product-centric language and a futuristic storytelling. The goal of the brand is to recover the lost leadership. We did so through a strategy that works on three different levels: brand repositioning, new product launch, repositioning of the agent's role, distributing messages in synergy across the various touchpoints.

To show how Folletto’s suction power doesn't only aspire to perfection, but also create surprising results that no competitor can ever aspire to, we created an integrated campaign that works in synergy between TV and digital.

Three films tell of the hyperbolic relationships between neighbors. An influencer strategy invites talents to test Folletto’s power thanks to a box full of dirt. The campaign directs the audience to six personalized landing pages.