Beewise

The revolution in the world of investments

Ideating, designing and launching an app to simplify investments for good.

While today new generations feel ever more distant from the world of finance and investments, Azimut, the most important Italian asset management company, decided to do something to engage Millennials. So Beewise was born: a simple and innovative investment app designed to allow everyone, even the most inexperienced, to invest and reach their goals, while also taking care of the planet through purpose-driven investments.

We did not just design an app: we worked with the Azimut team, from day zero, to give life to an innovative product, with its unique purpose, and a whole new brand.

We took care of every aspect of the project: from the service design to the UX and UI of the app, from the naming to the brand identity and strategy, from the launch campaign to the social media strategy.