Libera il tuo stile Oreo

Oreo meets Chiara Ferragni

The most iconic cookie packed with the most iconic style.

Take the world's most iconic cookie and pair it with an international style icon: Chiara Ferragni. What do you get? The most sought-after limited edition on the shelves, an effective strategy, explosive creativity. And amazing results.

The project had one clear objective: celebrate the coolest biscuit on the market by giving its consumers one more reason to fall in love with it. Thus, the Chiara Ferragni limited edition pack was born: an original eyelikes and tags pattern, combined with the unmistakable Oreo embossing, sewn around the limited-edition Oreo Double Cream pack. But the special pack pattern was just the beginning of a much broader strategy which saw Chiara Ferragni designing, exclusively for the brand, a capsule collection inspired by the same pattern of the pack.

The activation and the limited edition were launched through OOH, social networks and a TV commercial where the biscuit appears as the gateway to a world in which, through one single long shot, viewers are accompanied on a journey that combines fun and fashion, up to the final room where Chiara Ferragni releases the “Stile Oreo”, revealing the pack in limited edition and inviting everyone to participate in a contest that allowed them to win her new collection. The campaign achieved record results: almost 5 million views on the brand's social media and completely unexpected media coverage which brought Oreo on everyone’s lips.