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    Limited edition pack & ADV campaign



Oreo meets Chiara Ferragni

The most iconic cookie packed with the most iconic style.

Take the world's most iconic cookie and pair it with an international style icon: Chiara Ferragni. What do you get? The most sought-after limited edition on the shelves, an effective strategy, explosive creativity. And amazing results.

The project had one clear objective: celebrate the coolest biscuit on the market by giving its consumers one more reason to fall in love with it. Thus, the Chiara Ferragni limited edition pack was born: an original eyelikes and tags pattern, combined with the unmistakable Oreo embossing, sewn around the limited-edition Oreo Double Cream pack. But the special pack pattern was just the beginning of a much broader strategy which saw Chiara Ferragni designing, exclusively for the brand, a capsule collection inspired by the same pattern of the pack.

The activation and the limited edition were launched through OOH, social networks and a TV commercial where the biscuit appears as the gateway to a world in which, through one single long shot, viewers are accompanied on a journey that combines fun and fashion, up to the final room where Chiara Ferragni releases the “Stile Oreo”, revealing the pack in limited edition and inviting everyone to participate in a contest that allowed them to win her new collection. The campaign achieved record results: almost 5 million views on the brand's social media and completely unexpected media coverage which brought Oreo on everyone’s lips.

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