Bitmama signs Sunglass Hut's Summer 2017 campaign. MadeForSummer is the campaign's concept and dedicated hashtag, and it expresses the quintessence of Sunglass Hut's summer: the glasses are the filter through which you can appreciate your summer and, at the same time, a symbol for the sense of freedom that characterizes this season.
To represent Sunglass Hut's mood at best, Bitmama describes the ideal holiday for four guys, made of sun, sea, adventures and new people, experienced through Sunglass Hut's sunglasses.
Bitmama designed and created all the campaign’s materials, such as: look books, campaign videos, dedicated section in the Sunglass Hut’s website, banners and instore videos.
More Nutella, more enthusiasm
Mini web-series that narrates the meeting between two generations
TO PROTECT CHILDREN’S DREAMS