Filled pasta cooked directly in the frying pan? It is a quick dish, ideal for the summer, when the heat discourages from using the stove.And yet, how can you explain this to Italians, so fond of dropping their pasta – of any kind – into “plenty of boiling water”?
When Fini challenged us to promote a way of cooking that is clearly in contrast with our culinary traditions, we replied with an equally unusual creative idea, far from the paths and codes typical of this field.
A stop motion video to narrate the love story between a tortellino and a pan. Unusual characters, but the narrative ingredients are classics: just like Romeo and Juliet, the loved-up characters will have to deal with traditions, represented by a menacing, jealous pot. Will they manage to fulfill their love dream?
The idea of digital branded content, which relies on storytelling and the codes of movie teasers, was conceived with a double aim: creating a memorable association between tortellini and frying pans in the public imagination, and leading them to discover the video-recipes created ad hoc by the food-blogger Giorgia Di Sabatino.
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