The creation of an innovation Hackathon.

Bitmama supported Intesa Sanpaolo Group in the creation of an innovation Hackathon.​​

Bitmama supported Intesa Sanpaolo Group in the first edition of Novathon #withCIB that has been held on 25 and 26 June in Budapest.

During the round-the-clock competition the challenges faced by participants were focused on new digital services and applications to create a better experience for the customers and value for the bank, leveraging digital innovations such as Internet of Things and Contextual Marketing, Social Media and fintech innovations.

The teams developed business concepts, ideas and prototypes as Proof of Concept.

​​The Hackathon event

​An innovation marathon focused on fintech is a perfect match for Intesa Sanpaolo’s innovative vision. We are convinced that the creative spirit of the most talented young professionals and college students who participate in the can give a fresh look at the newest customer needs and expectations and it can be boost by mentoring of Bitmama’s experts


​​Inspiring guest​

​Brett King, the global bestselling author of multiple books on the future of banking, host of the "Breaking Banks” Radio Show on Voice America, the Innovator of the Year in 2012 according to American Banker and one of the top 10 "coolest brands in banking was the special guest that inspired our participants to find new ways of banking.


Bitmama partnership

Bitmama​ took care of the Digital Platform, able to suport the group and ideas generation, host the multimedia contents of the presentation and the live posts from users. The website ​ that conveys the full impact of the event’s emotional and creative flow has been launched. Bitmama helped selecting and awarding the best ideas as member of the professional judging panel Jury​


Passionate Participants


Hours of time


New ideas




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