Schiscetta is Social

Linea Osella’s digital positioning

LUNCH BREAK À PORTER

An integrated campaign that spans everything from social media right through to retail stores is the initiative developed by Bitmama for Linea Osella’s new positioning. The campaign is all about packed lunches, known affectionately around Milan as “schiscetta”. Thanks to its freshness and convenience, in fact, the Piedmont dairy company’s primosale is perfect both at home and at work.

Linea Osella’s digital positioning

An integrated campaign that spans everything from social media right through to retail stores is the initiative developed by Bitmama for Linea Osella’s new positioning. The campaign is all about packed lunches, known affectionately around Milan as “schiscetta”. Thanks to its freshness and convenience, in fact, the Piedmont dairy company’s primosale is perfect both at home and at work.

The project has involved Bitmama from the design of the digital positioning to the creative idea and its implementation for the different touchpoints.

THE LUNCH BREAK IS ON SOCIAL MEDIA

Lunch Break À Porter is a social media campaign that lives on Facebook, with ad hoc video contents that give suggestions for the many ways you can use Linea Osella, for an easy, tasty “schiscetta”.

THE LUNCH BREAK IS LIVE

A Live Game on Facebook engages users’ attention precisely during the lunch break: with some clues and a live moderator, they have to guess the secret ingredient of a recipe.

THE LUNCH BREAK IS A CONSUMER PROMO

In stores, a purchase-linked consumer promo offers users a chance to win a designer lunch box, specially chosen to strengthen the positioning connected to the “à porter” use of the product: an original Monbento lunchbox.

On the pausapranzoaporter.it minisite, users can enter the competition and also discover several tailor-made recipes.

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