MEET THE ZINGERS!

The atmosphere gets HOT at KFC

A MATCH TO THE LAST BITE!

Zinger, KFC’s legendary, world-famous hot burger, goes triple or quits to challenge Italian millennials’ craving for hot flavours!
To describe the personalities of Zinger burger’s three limited-edition varieties, Hot, Hotter and Hottest, we turned them into 3 Mexican lucha wrestlers, with flashy costumes and chili pepper tattoos, in the ring ready for a fight to the last bite. KFC reaffirms its spicy identity with a creativity that is out of the ordinary, but stays inside the ring of competition and entertainment.

A MATCH TO THE LAST BITE!

Zinger, KFC’s legendary, world-famous hot burger, goes triple or quits to challenge Italian millennials’ craving for hot flavours! To describe the personalities of Zinger burger’s three limited-edition varieties, Hot, Hotter and Hottest, we turned them into 3 Mexican lucha wrestlers, with flashy costumes and chili pepper tattoos, in the ring ready for a fight to the last bite.

KFC reaffirms its spicy identity with a creativity that is out of the ordinary, but stays inside the ring of competition and entertainment.

A STRONG FLAVOUR FOR TASTE SEEKERS

The three burgers become three characters, challenging their fans to take them on. The video campaign is the presentation trailer for the three luchadores, who show off their epithets and secret moves. But the place where the audience and the burgers really meet is at KFC. Thus, the main character of the story is actually the target: the young Italian millennial, the taste seeker, greedy for news, strong flavours and challenges.

THREE HOT PERSONALITIES

The three personalities really come to life on the social networks: they have their own Facebook page and interact with their followers, not only in the comments of the campaign, but also one-to-one on Messenger, giving away special cards to those brave enough to contact them directly. A support chat-bot and a team of social media copywriters are available night and day, answering in character as the three fiery Mexicans.

DIGITAL BRAND

The campaign was designed to be digital, mobile and geolocalized, shared on Facebook, Instagram and YouTube, with a video story in a sixteen:nine format, as well as square and vertical, along with silent GIFs, and location-based push notifications. It also includes a radio and video campaign on Spotify and on Sky and Sky Go digital TV.

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