The new Viva la Mamma platform integrates itself into a wide communication strategy that aims to connect all the digital spaces of the brand. The objective is to take them closer to the consumers’ daily life and styles.
The site, markedly user-centered, reflects this path. Together with its attention to the products, it focuses on the users’ needs and demands: browsing is simple and immediate, and the general architecture has been designed to allow a quick consultation, suitable also for smartphones.
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